Stratford upon Avon Blog

Playing different types of music can affect how customers behave and, most importantly, how much they spend.

Hearing classical music in a café can make customers spend more or hearing traditional French music in a supermarket increases sales in French wine.

These are two examples of how music is used in commercial settings to influence customer behaviour that will be discussed at a FREE public event ‘The tills are alive’ at the Holiday Inn, Stratford upon Avon on the 13th April (6.30-7.30pm). The event has been organised by the British Psychological Society (BPS) as part of its prestigious annual conference.

‘The tills are alive’ will be presented by top consumer psychology and music experts Professor Adrian North and Professor David Hargreaves who take a scientific and fun look at how customers are influenced in different ways by different music.

David explained ‘Music can be a powerful trigger for commercial use – we all know of annoying but catchy tunes being used on TV and radio to worm their way in to our consciousness. This event delves deeper and explores the other various ways music can be used in commercial settings.’

Press are invited to attend and interviews can be arranged with both presenters. Please add to event listings.

‘The tills are alive’ is part of the Society’s ongoing Public Engagement activities.

Dr Graham Powell, of the BPS, explained: ‘The Society is keen to undertake activities that will engage the public with psychology. ‘The tills are alive’ is part of our aim to demonstrate the versatility and importance of psychology in everyday life.’
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